Creative development and production for corporate,
non-profit, education, and entertainment audiences.

Contact: Adam Villone

adam@adamvillone.com

(617) 233-4888
Creative Development
Find a simple truth and build on it.
Writing
Words matter. It always begins with the right words.
Producing
The best productions are the result of collaboration.
Directing
Inspire the audience, they respond. 
If you've got a story, we can help you tell it.

Whether it’s to enlighten, inspire, build awareness, or simply entertain, the ultimate goal of the communicator is to elicit the desired response from the audience.
That's how we measure success.

ABOUT US

  1. How we do it
    Start with an objective.
    What do you want to do? Inform, educate, build awareness? Launch a product or recognize achievement? Inspire, motivate, sell, or just entertain?

    Define the audience.
    Who are they? Where are they? What do they care about? How do they communicate? What gets their attention? What makes them respond? Focus? Participate? Act?

    Develop a plan.
    Is there a long-term strategy? Is it about the big picture or a quick fix? Are you laying ground work for a relationship, or talking here and now? Will it work for all your audiences? What does it mean for your employees?

    Build the creative.
    Focus on content first. Draw from common experiences. Find a simple truth and build on it. Explore possibilities. Think visually. Be inventive. Take risks. Words matter. It always begins with the right words. ​

    Refine the message.
    Challenge the creative. Test the premise. Focus and clarify. Find the audience touch points. Does it measure up to objectives?

    Produce the media.
    Choose the right media. Rise above the clutter. Quality counts. Simple, uncomplicated, thoughtful, direct. Execution counts. Good design creates lasting impressions. The best productions are always a result of talented people collaborating.

    Inspire the audience.
    Remember: It ain’t art. It’s communication. We all want it to look good, be on time, and on budget. The real measure of success is what happens afterwards. Did it elicit the desired response?
    We are what we
    repeatedly do.

    Excellence, then, is not
    an act, but a habit.

    Aristotle
  2. What we do
    Marketing and Corporate Communications
    • Consulting and campaign strategy
    • Creative and content development
    • Scripts, copywriting, speeches and presentations
    • Video, animation, and digital media
    • B2B, B2C, and internal communications
    • Live events, meetings, and trade show media

    Programming
    • Documentary and Public Affairs
    • Entertainment and Children’s
    • Educational and Informational
    • Specials and Events  


    What you are will show
    in what you do.

    Henry Ford
        
  3. What we know
    Everybody has a story.
    We’ve been telling stories for a long time. Whether it’s introducing a new product or strategy, changing attitudes, inspiring a specific demographic, educating a general audience, or simply entertaining, years of experience have taught us that the most successful projects and productions begin with a compelling story. Finding the most effective way to tell it is the challenge.

    Good ideas come from anywhere.
    Knowing where to look is important. In our experience, the best productions are the result of collaboration. The best way to motivate an audience starts with understanding who they are and what’s important to them. Finding the simple truths that connect them provides a foundation for developing inspiring ideas. That’s why we invite contributions from everyone.​

    Fielding the best team.
    Matching the team to the task is important. We’re fortunate to draw from a network of exceptionally talented creative and production professionals. Collectively, we have the experience and expertise to help any company or organization achieve its marketing and communications goals.

    Size doesn’t matter.
    Every project, large or small, has its own unique challenges. Those of us who work in production love the process. Compelling stories, powerful images, quality production are all important, but getting the desired response from the audience is the true measure of success. The trick, of course, is being able to do it within a timeframe and a budget.

        We know what we are,
    but know not what
    we may be.

    William Shakespeare
        
  4. An Overview
    A quick overview to give you an idea of the services and support we can provide, some background about how we approach every project, and a partial list of clients and awards.
     
    We consider this a preliminary step in developing a dialogue that can lead to a working relationship. We believe the most successful productions are developed through collaboration, so we ask lots of questions. We expect you will too.


    Click the arrow icon to explore...

    • What we know
    • What we do
    • How we do it
     


ABOUT US

  1. Reasonable responses to obvious questions
    What can you actually do for me?
    What do you need? We stop short of saying we do everything, but the truth is, if we don’t have the experience to do what you ask, we’re pretty sure we can find the right people who can. Our extended network and connections are substantial.
     
    We develop creative based on content. We write, design, produce and direct the media, and manage the entire process. The one consistent core element, perhaps the most critical, is our focus on writing. Every story starts there -- a proposal, a strategy, a communications plan, a concept, a creative brief, a script. 
     
    Where are the samples?
    You can have an opinion about production quality -- the design, the music, the script, the editing, the execution -- but from a communications and business sense, unless you understand the context, what’s the criteria for judging the effectiveness of any form of communication? Without knowledge of the budget or the production process, or the audience response and final outcome, or the quality of the working relationship between the client and production team, how do you measure a project’s success?

    No two projects are ever the same. When we understand what you’re trying to do, we can show you examples of similar work we’ve done with the story behind the story. Of course, we respect proprietary information and confidentiality agreements which does limit what can be shown. But we invite discussion and we can supply references.
    Vision without action
    is a daydream.

    Action without vision
    is a nightmare.

    Japanese Proverb
        
  2. Reasonable responses to obvious questions
    What will it cost?
    The easy answer is, “It depends.” Here’s the car analogy: are you looking for a Mercedes or a Corolla? And what can you afford? Both have reputations for quality and are very reliable, but there’s quite a difference between the two. And no matter which you choose, different packages and options can add up.
     
    Here are some of the questions we ask before we can talk estimates: “What are your communication objectives? Who is your audience? What format are you interested in? And what is your budget?” We’ll work with you to develop an approach that will hit all your marks and promise you the best quality and value within your budget parameters. And we’ll do it for a cost that’s fair and reasonable to you and to us.

    You get what you pay for. You may find someone who will work for less, and you certainly can find many who will work for more. But our experience is vast, our overhead is minimal, and we are just as committed to accomplishing your final goal and achieving a successful outcome as you.
     
    Why should I believe you?
    Short answer: Our longevity and experience in an ever-changing highly competitive industry, and a reputation for quality and integrity that we work very hard to uphold. And we have the references to back it up. What more can we tell you?
     
    What next?
    That’s up to you. If you have a project you’d like to talk about, give us a call and we can pick up where we left off here. We promise it will be an open and honest dialogue. That’s how great relationships begin. If you don’t, keep us in mind for the next opportunity.
        

    A good decision is
    based on knowledge
    and not on numbers.

    Plato
  3. What we’ve learned about working together
    Share responsibility.
    When you've been given the responsibility for managing a project, you are expected to succeed. When we’re part of your team, we share in that responsibility. That’s why we're committed to doing the best work we possibly can to help you achieve your goals.

    Reputations are on the line. When you look good, we look good too, and hopefully we’ll be invited back.


    Value experience.

    We may not know all the answers, but if you hire us, trust that we will do everything we can to find the right solutions. We believe it’s our responsibility to be your best advocate. We’ll be honest and forthright when we offer advice and recommend best options. If that means we push back a little it’s because we want you to benefit from our collective production and communications experience. In the end, final decisions are yours.
     
    Our objective is to provide you with the best information we have to help you confidently make your decision.   

    Be realistic.
    It would be wonderful if you were told at the start of a project that “the sky’s the limit.” But let’s be honest, it’s rare to have an opportunity or budget that let’s you reach that high. We all know that budgets, deadlines, last minute revisions, or any one of a dozen other limitations or barriers can be prohibitive. Nonetheless, we always aspire to the highest possible level in whatever challenge we take on; settling for mediocrity doesn’t benefit anyone.
     
    We’re proud of our work and we try our damnedest to deliver above and beyond expectations.
    It isn't the mountains ahead that wear you out, it's the grain of sand
    in your shoe.

    Robert W. Service
        
  4. What we’ve learned about working together
    For the best results: listen, learn, collaborate.
    Let’s talk about this. Seriously. It will be our first collaboration. Project-based work can be intense. Hard deadlines and tight budgets are the norm so there’s always pressure which can cause lots of stress for everyone involved.
     
    We can tell you from experience there are several key factors that can impact... no, strike that... that will impact a project, and whether it’s a positive or negative impact is really a function of the working relationship we develop.

     
    We work as a team, so finding the best way to work together is critical. We’re strong advocates for open collaboration, not just in the creative and production end, but in all phases of the project. We’ve been at this for years, working with all sizes of companies and organizations, and suffice it to say we have encountered all sorts of issues and obstacles, from last minute content changes to clashing personalities. We wouldn’t have survived this long if we weren’t able to adapt and respond accordingly.
     
    Problems are easier to solve if you have developed a close collaborative relationship, when there is trust and openness right from the start.

    Communicate​

    Think how frustrating it is when there’s no response to an email or calls are not returned. When critical project information isn’t communicated quickly – a change in deadline, a legal requirement, a technical problem, a personal crisis -- it can negatively impact the project outcome and probably the budget. If there’s a problem, it’s our problem too. The sooner we can deal with it, the better chance we have of finding a workable solution.

    No one likes to be left hanging. And that goes both ways. We’re in it together.

    I don’t pretend to
    know all the answers.
    But the questions
    are certainly worth
    thinking about.


    Arthur C. Clarke
        
  5. Long story short
    Nothing stays the same.
    Marketing and communication platforms are constantly evolving. Competition for audience attention has never been greater.

    When we started, most of our work came from past clients and referrals. Our website was basically a step above a resume with a description of capabilities, experience, and a client list that backed it up; it was primarily a way to validate a reference.

    Our network and resources have expanded. Clients and connections have changed. But the basic principles that have always guided us haven’t. We believe they are important for creating great working relationships.

    And our mission remains the same: to creatively tell stories in the most engaging presentation formats so our clients can achieve their communications and marketing goals.

    If we can have some fun along the way, so much the better.
           
    When you're finished changing, you're finished.
        
    Ben Franklin
        
  6. Telling stories 
    Find the simple truth.
    I’m a storyteller. I’ve been telling stories my entire professional life. Mostly other people’s. Sometimes my own. If you want an audience to be engaged and receptive, your story must be compelling; the audience needs to find the truth in it and believe it. The best way to connect is to find a common denominator, a core emotion, or an experience that is universally familiar – the simple truth – and build the story from there. The connection will be even stronger if the experience is personal.

    It’s a guiding principle and the creative foundation for every form of communication we create.

    It ain’t art. It’s communication.
    Audiences have grown much more savvy about production values; quality and execution are crucial. But as much as we all want a final product to look great, meet the deadline, and be on budget, the true measure of success is whether or not it achieved its intended goal. How many times have you seen a commercial you thought was really great because it made you laugh or it was visually stunning or the music and editing swept you along… but then couldn’t remember the product or brand?

    Maybe it wins awards and looks good on a sample reel, but if it doesn't elicit the desired audience response, it failed. 

    Seeing is believing.
    Many factors influence the choice of a communications platform - goals and objectives, demographics, market analysis, project scope, budgets, launches, deadlines, competition - the list goes on. But no matter the final platform, the primary and most powerful components are usually the visuals. Studies show that visual storytelling results in greater comprehension, and video is generally the main story-telling vehicle.

    Delivery methods continue to evolve, but video is not going away.
    Imagination is more important than knowledge. Knowledge is limited. Imagination circles the world.

    Albert Einstein
  7. The Deep Dive
    A little more insight about how serious we are about common goals, developing great working relationships, and what we believe is important to ensure a successful outcome. No frills. Just straight talk.

    Not sure? Well, let’s add a little perspective: If you’re responsible for delivering an audience and managing a budget, and you need a project partner you can rely on, is it worth investing a little more time up front if it will greatly improve the outcome?

    Click the arrow icon to explore...

    • Long story short
    • ​Telling stories
    • What we've learned about working together
    • Reasonable responses to obvious questions

WHO IT'S FOR

Agilent Technologies
Ahold
Beth Israel Deaconess Med. Ctr.
Biogen
Boston Celtics
Boston Red Sox
Boston Scientific
CBS
Dana Farber Cancer Institute
Demandware
Dunkin’ Brands
Duracell
FM Global
Gillette
HP
IBM
Jack Morton Worldwide
John Hancock
Kaspersky Lab
Keurig
KFC (Franchisees)
LoJack
Medco
Merrill Lynch
MIT
NBC
New England School of Law
Oral B
Philips Healthcare
Raytheon
Reebok
SimplexGrinnell
Sodexo
Spalding
Staples
Stop&Shop/Giant
Suffolk University Law
The Discovery Channel
Tufts Health Plan
Urban Land Institute
Waters
WCVB-TV (Boston)
WJLA-TV (Washington, D.C.)
XL Capital

WHAT THEY SAY

We're honored to be recognized by...   
Action for Children’s Television (ACT)
Chicago International Film Festival INTERCOM
CINE Golden Eagle
NATPE Iris Award
Ohio State Award
SAG-AFTRA
San Francisco State Award
The CINDY Award
The Clio Awards
The Gabriel Award
The George Foster Peabody Award
The International Television Association
The New York Festivals    

That's our story. What's yours?​​

I love it, but it needs
more cowbell. Give me more cowbell!

Christopher Walken, SNL
    
Contact: Adam Villone

adam@adamvillone.com

(617) 233-4888